Raving Fans

Topping Business Week's 2000 bestseller list, Raving Fans is written in the parable style of Gung Ho!® and The One Minute Manager®. It uses a brilliantly simple and charming story to teach how to define a service vision, learn what a customer really wants, institute effective systems, and make stunning customer service a competitive advantage - not just another “flavor of the month” program.

This book has become required reading for organizations around the world and is a necessity for those who are serious about survival and service excellence.